Augmented reality in-store experiences for Adidas
Experiential design requires a delicate balance between emerging hardware capabilities and intuitive user interface patterns. As one of three designers on this initiative, I focused on turning spatial AR concepts into structured mobile interfaces for Adidas consumers. I directly contributed to crafting the interaction flows and wireframes that power personalized in-store product suggestions. By prioritizing clean, highly engaging user paths, our team designed a community-focused digital layer that elevates brick-and-mortar shopping, making custom product discovery both immersive and completely frictionless.
Experiential design
Personalized suggestions
Community focused








